Press Kit

This resource offers a comprehensive overview of our mission, values, and visual identity, including detailed guidance on logo usage, tone of voice, and ready-to-use assets for your marketing and communications needs.

Last update: April 18, 2025

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Thesis

CoCreate is the go-to ecosystem for ambitious designers, founders, and creatives

In a world where design is often reduced to visuals, CoCreate redefines what it means to be a designer—and why it matters. Built on Design Buddies’ 100k+ community and UXGO’s proven career platform with over 1000+ big tech offers, CoCreate blends community, real-world experience, and career tools into a launchpad for future design leaders.

Read our story here

Led by those who have lived it

Run by alumni who’ve gone through our programs, landed top roles, and now give back as mentors, builders, and coaches.

Creates a virtuous cycle of trust, transparency, and real-time relevance—our team knows what works because they lived it.

A self-sustaining system where every win becomes a stepping stone for the next generation of designers.

Impact-first, not just fast-growing

10,000+ daily active learners, 1,000+ verified job offers, and the most big tech interns & new grads in the design space.

Hosts the largest design events ever held at top schools like UW, CMU, and RISD—with sold-out conferences and retreats.

Reinvents what design career support can look like—funding Demo Day travel, IRL team dinners, and creative residencies.

Designing the designers

Design Buddies for community and creative exploration, UXGO for job prep, Fluffle for career tools, and Cohorts for real product-building.

A modular ecosystem—plug in at any stage of your design journey and grow with intention.

Not just content or coaching—CoCreate is your full-stack support system to level up in skill, confidence, and career.

Sub-brands

Design Buddies: The heart of our community.

Design Buddies is the internet’s friendliest design space—where 1:1 connections, learning events, and creative exploration come together. Whether you’re new to UX or just looking for a hype squad, this is where curiosity meets belonging.

UXGO: Career prep with strategy and soul.

UXGO is our paid, member-based, mentorship-driven accelerator that helps early-career designers land roles with confidence. Through real portfolio reviews, interview coaching, and offer transparency, we’ve helped 1,000+ designers break into their first jobs.

Cohort: Real teams, products, and growth.

Cohort is a 10-week creative residency that pairs designers with startup founders to build real 0→1 products. You’ll gain product thinking, teamwork experience, and a polished case study—plus mentorship every step of the way.

Fluffle: Clarity for the job hunt

Fluffle is your design career co-pilot. From offer transparency and career insights to community-shared job boards, Fluffle helps you navigate the UX job hunt with data, not guesswork.

Visual Identity

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Logomark

Our logo emulates the connection and partnerships formed under the supervision of CoCreate to help founders build, launch, and scale with world-class UX, branding, and product experiences. Thus, a merging of the letters “co” symbolizes this connection.

Other Variations

Horizontal Lockup is considered the default and primary choice for most use cases.

Combined logo usage with DB/UXGO

If space is limited then use the secondary vertical logo.

Brand Colors

RGB 232/106/51 • HEX #E86A33

RGB 247/245/244 • HEX #F7F5F4

CoCreate has chosen the accent color, orange, to represent the true energy of the brand in which it combines boldness, excellence, innovation, partnership and impact.

RGB 25/24/23 • HEX #191817

Core Palette

Typography

Playpen Sans should be only used as a heading/subheading font. Additionally, it should only be present for very specific uses such as The CoCreate Podcast.

Illustrations & Photography

Illustrations on images are dependent on the imagery/purpose. Additionally, the colors for the sketches should only be the brand’s color palette and align with the overall aesthetic.
Accent line art is to be used as a supporting design element, without distracting from core content. All accent line art drawn is used with the pencil tool and the specs are as follows:
‍
Ends: Rounded
Position: Center
Weight: 1
Opacity: 100%

Likewise, photos should be edited by desaturating colors, and applying noise to achieve a vintage film filter. Subjects of interest can be selectively colorized, preserving their natural tones.

Merchandise

Every piece is a celebration of the designer’s story in motion—built to reflect both the journey and the craft. Thoughtfully designed in a warm beige and brown palette, our merch carries a unisex, timeless, and professional look that fits seamlessly into any creative’s day-to-day, from deep work sessions to community moments.

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